Privacy Policy

Last Updated: June 19, 2025

This Privacy Policy describes how Trendnaija News & Entertainment ("Trendnaija," "we," "us," or "our") collects, uses, and discloses your information when you visit and use our website, www.trendnaija.com (the "Website").

By accessing or using the Website, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use the Website.

1. Information We Collect

We collect several types of information from and about users of our Website, including:

a. Personal Information: This is information that can be used to identify you directly or indirectly. We may collect:

• Contact Information: Such as your name, email address, postal address, and phone number, which you may provide when you subscribe to newsletters, create an account, participate in contests, or submit comments.

• Demographic Information: Such as your age, gender, interests, and preferences, which you may voluntarily provide or which may be inferred from your activities on the Website.

• User-Generated Content: Any comments, reviews, articles, or other content you submit or post on the Website.

b. Non-Personal Information (Usage Data): This is information about your access to and use of the Website that does not directly identify you. We may collect:

• Browser and Device Information: Such as your IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers.

• Usage Details: Information about your interactions with the Website, including the pages you view, the time spent on those pages, the links you click, referring/exit pages, and the date/time of your visit.

• Location Data: General location derived from your IP address.

c. Information from Third Parties: We may receive information about you from third-party services, such as social media platforms, analytics providers, advertising partners, or other publicly available sources, in accordance with their privacy policies.

2. How We Collect Information

We use various methods to collect information from and about you, including:

• Directly from You: When you voluntarily provide it to us, such as when you subscribe, register, comment, or contact us.

• Automatically through Technology: As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. These technologies include:

  • Cookies: Small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie.

  • Web Beacons (or pixels): Small electronic files that permit Trendnaija, for example, to count users who have visited certain pages or opened an email and for other related website statistics (e.g., recording the popularity of certain content and verifying system and server integrity).

  • Other Tracking Technologies: Such as local storage or session storage.

• Through Third-Party Analytics and Advertising Services: We use third-party services like Google Analytics to collect, monitor, and analyze usage data to improve our Website's functionality and content.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain the Website: Including to display content, operate interactive features, and ensure the Website functions correctly.

• To Personalize Your Experience: To deliver content and advertisements tailored to your interests and preferences.

• To Improve Our Website: To understand how users interact with our content, identify popular sections, and enhance user experience.

• For Communication: To send you newsletters, updates, promotional materials, or respond to your inquiries.

• For Analytics and Research: To analyze trends, track user movements, gather demographic information, and conduct research to improve our Services.

• For Advertising and Marketing: To deliver relevant advertisements to you on our Website and other platforms.

• To Enforce Our Terms and Conditions: To protect our rights and property and to prevent fraudulent or illegal activities.

• To Comply with Legal Obligations: To meet any applicable laws, regulations, legal processes, or governmental requests.

4. How We Share Your Information

We may share your information in the following ways:

• With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as hosting, data analysis, payment processing, information technology, customer service, and marketing.

• With Advertising Partners: We may share non-personally identifiable information (like usage data or demographic information) with advertising networks and partners to facilitate the delivery of targeted advertisements.

• For Business Transfers: In the event of a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

• To Protect Our Rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our Terms of Service, illegal activities, suspected fraud, or threats to the safety of any person.

• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

• Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot be used to identify you with third parties for various purposes, including research, analytics, and marketing.

5. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings